Trendjacks
In order to relate to our mostly young and very online demographic, we jumped on topical issues and incorporated them into our marketing efforts to help our films appeal more to them.

The news works fast, but we work faster. At a time when a meme becomes stale in 1 week.Speed is of the essence.Jumping onto online trends was off the essence. 

The GE watch party was conceived over a cigarette and was marketed and executed over a few days.

Our shennanigans were picked up by local media.

1. Straits Times
2. Asia One
3. Time Out
A timely Halloween trend allowed us to help promote a local film in October.

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