Type : Design · Social Media
Client : The Projector
From 2016 - 2025, I was responsible for the graphics of The Projector’s social media accounts. Famed for both our irreverence and our puns, our posts would go viral as we poked fun at Singaporean society, cinephiles and even ourselves as we tried to make film more engaging and relatable to our audience.
The following is a collection of highlights throughout our years.
We realised early on the value of having a good shareable post during each holiday season.
Our Hari Raya post referencing Everything Everywhere All at Once and Timothée Chalamet became our first to break out of our usual film niche, reaching a wider audience and growing our following.
This Valentine’s Day campaign was featured on
MARKETING INTERACTIVE.
The news works fast, but The Projector worked faster. In a time when day old news is considered stale, we always strived to be on the bleeding edge of cultural trends.
The GE watch party was conceived over a cigarette and was marketed and executed over a few days.
Our shennanigans were picked up by local media.
1. Straits Times
2. Asia One
3. Time Out
A timely Halloween trend allowed us raise the profile of the locally produced film Ajooma.
Bespoke designs for events and films at The Projector.
A big part of our use of Social Media was educationg our audience about various films and filmmakers. We also had to create engaging posts whenever important information needed to be conveyed as well.