Type : Marketing · Design · Social Media
Client : The Projector
From 2016 - 2025, I was responsible for the graphics of The Projector’s social media accounts. Famed for both our irreverence and our puns, our posts would go viral as we poked fun at Singaporean society, cinephiles and even ourselves as we tried to make film more engaging and relatable to our audience.
The following is a collection of highlights throughout our years.
In order to relate to our mostly young and very online demographic, we jumped on topical issues and incorporated them into our marketing efforts to help our films appeal more to them.
The news works fast, but we work faster. At a time when a meme becomes stale in 1 week.staying relevant. Speed is of the essence.Jumping onto online trends was off the essence.
The GE watch party was conceived over a cigarette and was marketed and executed over a few days.
Our shennanigans were picked up by local media.
1. Straits Times
2. Asia One
3. Time Out
A timely Halloween trend allowed us raise the profile of the locally produced film Ajooma.
It was always a fun and unique challenge to come up with a way to celebrate everybody’s special day.
Our Hari Raya post referencing Everything Everywhere All at Once and Timothée Chalamet became our first to break out of our usual film niche, reaching a wider audience and growing our following.
This Valentine’s Day campaign was featured on
MARKETING INTERACTIVE.