Social Media
Year : 2016 - 2025 
Type : Marketing · Design · Social Media
Client : The Projector
 

From 2016 - 2025, I was responsible for the graphics of The Projector’s social media accounts. Famed for both our irreverence and our puns, our posts would go viral as we poked fun at Singaporean society, cinephiles and even ourselves as we tried to make film more engaging and relatable to our audience.

The following is a collection of highlights throughout our years.

Trendjacks
In order to relate to our mostly young and very online demographic, we jumped on topical issues and incorporated them into our marketing efforts to help our films appeal more to them.

The news works fast, but we work faster. At a time when a meme becomes stale in 1 week.Speed is of the essence.Jumping onto online trends was off the essence. 

The GE watch party was conceived over a cigarette and was marketed and executed over a few days.

Our shennanigans were picked up by local media.

1. Straits Times
2. Asia One
3. Time Out
A timely Halloween trend allowed us to help promote a local film in October.
Holidays
It was always a fun and unique challenge to come up with a way to celebrate everybody’s special day.


3,000 likes
Our Hari Raya post referencing Everything Everywhere All at Once and Timothée Chalamet became our first to break out of our usual film niche, reaching a wider audience and growing our following.

1,570 likes

This Valentine’s Day campaign was featured on MARKETING INTERACTIVE.

2,240 likes
1,110 likes
450 likes
490 likes
1,240 likes
150 likes
1,180 likes
1,220 likes
160 likes
560 likes
620 likes
580 likes
50 likes
460 likes
330 likes
350 likes
180 likes
90 likes
140 likes
160 likes
120 likes
1210 likes
200 likes
280 likes

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