Type : Branding
Client : The Projector
During the pandemic, The Projector launched its own Video on Demand platform, Projector Plus. The branding campaign emphasized its curated approach with the tagline Curated Cinema on Demand, positioning it as a distinctive alternative to mainstream streaming services.
Logos
Placement Ads
Launch Trailer
Vertical Ad
Interactive Ad
Platform Ad
Vertical Ad
Interactive Ad
Platform Ad
Toilet Ads
These ads were designed for placement in cinema restrooms, serving as a playful way to engage audiences who had stepped out of their screenings.